Harnessing the Power of Business Directories for Maximum Marketing Exposure

Business directories provide a unique opportunity for businesses to boost their online visibility and expand their marketing reach. In this brief discussion we will explore how businesses can take advantage of this form of digital marketing strategy execution
in order to gain maximum exposure and unlock the full potential of promotion and advertising campaigns.

We will take a brief look at various topics such as optimizing your company business directory listings in order to effect lead generation campaigns and to gain maximum visibility on the wider internet. Part of the reason why this works is that effective backlinks are created, this in combination with the value that comes into the organisation shows the overall importance of keeping company listings up to date.

Whether company owners or business development professionals like it or understand it or not, businesses now live in an online digital world. In order to make sure that any organisation is successful in this highly competitive environment, organisations have a requirement to take advantage of all of the opportunities that exist to increase their brand recognition, generate new business leads and to build credibility.

Creating and expanding a presence on a major business directory in the UK can help organisations to meet their top level corporate or organisational goals and go on to achieve maximum marketing exposure in terms of the company brand for goods, products and services.

UK Wide Business Directory

Some of this specific search engine and social media marketing strategy execution point of utilizing directories to maximize digital reach and visibility. Note that it is indeed important to have and maintain accurate information on say a top business directory in London. By maintaining the listings we mean optimizing them to effect local Search Engine Optimisation strategies as customers still use these portals today as these do in fact differ from some of the more traditional advertising methods used.

On behalf of our clients we seek to use step by step methods for harnessing the power of key business directory platforms such DigitalBusinessDirectory.co.uk – in order to actually fill out all of the required information there is in fact no real specialized knowledge or technical skills that are needed — just basic familiarity with online marketing principles will do ! However it is the effect of specific business websites, URLs, social media links as well as operational information being included within such portals along with other companies operating within similiar market sectors where customers frequent in order to seek out details regarding the goods, products and services that they are looking to purchase.

London Directory Of Businesses

We add in detailed company information; industry, brand and product related keywords are included; we use relevant images and also call to action techniques for maximum effectiveness; these as well as other digital marketing strategy methodologies go beyond simple directory listing optimization techniques. To bring this discussion to a close, companies that are looking to expand to develop and execute small business loyalty programs in the uk as part of expanding their digital reach all while maximizing their marketing exposure should look to harness the power of say a London business directory.

Manchester
Business Directory

Birmingham Business Directory

Bristol Business Directory

By utilizing the services of these online portals, businesses can target specific audiences and increase brand visibility. Additionally, business directories offer users data about local companies so customers can make informed decisions about which businesses they should support. With the right strategies and techniques, businesses can benefit from using business directories to help reach more potential customers and ultimately grow their customer base.

Tips For Search engine marketing for business Success

Search engine marketing is a term that relates to search engine and social media marketing and it is a method that is made use of to improve the ranking and placement of a company website within the search engines. A large percentage of individuals seek out company news and information through the major search engines, this form of digital marketing business development agency is heavily favored towards the business websites that appear near the top of the search engine ranking positions and results.

Here are some tips that can be used within a coherent digital marketing for business strategy leading to search engine marketing success for companies, this will help to get the most from content based marketing efforts :

Product / service related Keywords are Important Potential customers use keywords that relate to product, goods and services within the major search engines, a coherent digital marketing agency strategy that is based on product and branding keywords that are choosen and in the long run may well make or break a company website in terms of the search engine ranking results presented to customers as well as engagement aspects such as marketing strategies with chatbots. An experienced business development consultant will make sure that adequate time is invested in selecting the best business related keywords and work with the search engine optimization of the company website.

Part of the roll out of the strategy analyses how many searches each keyword receives and looks at the kind of competition each competitor has as well. There is no specific number relating to the quantity of searches a branding related keyword receives, this is why there analysis and auditing is so important an undertaking so that there is not so much guesswork involved, this leads on to other search engine and social media marketing strategy development that leads to business success …

video marketing for business strategy development

Test and Track SEO strategy development
The search engine robots and crawlers use proprietary algorithms that work to determine where a company website is positioned and show up within the search engine results, they in fact work to protect these ranking algorithms carefully. The best search engine for business strategy is to test and track content based marketing for business ranking efforts to gain an idea of what works and what does not work. It will for sure take months for changes to be reflected within the ranking results, it is therefore important to be sure to leave adequate time before seeing results and drawing conclusions.

There is also a need to keep in mind that the end results are fluid and constantly changing due to the fact that most of other companies within the marketplace will also be running social media marketing for business strategies that work hand in hand with SEO.

Link building methodologies
There are large quantities of myths relating to the best methods of making use of links used for search engine marketing purposes. Companies take place in link swaps which is an example of a link building strategy that has lost much of its effectiveness. However, businesses are able to receive ranking boosts by getting incoming links that comes from various high traffic respected pages that are in fact relevant to the company website.

Chatbot Agency | Chatbot Strategy |Chatbot Design

It should be possible to make sure that the content based marketing agency strategies links that comes to the business website will include the product and service related keywords that the company is trying to rank for and in turn engage with clients through an installed chatbot for businesses and marketing strategies that are implemented on the main website.

In addition to the above there is also internal on site linking which realtes to all of the links on the main site that in turn leads to other sections of the website. Speaking in general terms a company ought to have all of its pages interconnected and there should be a use of a bank of keywords that map on to those links.

Ongoing search engine marketing is the key
This has been seen to be one of the most overlooked methods related to success in this method that ties in with video marketing and other content based marketing methods used to engage with customer. A lot of company website owners look upon search engine marketing as something that is gone through once when setting up the business website, and it should note that it does not guarantee that it will continue to work in the future.

The reality is that companies do have a need to keep executing digital marketing company for businesses plans on a regular basis various reasons. One is that search engines can be seen to be constantly changing their algorithms so this needs to work and in hand with a website design company for businesses that responds timely in kind; another is that one has to assume that other companies in the same marketspace will always be working on their SEO and as a company will not want to drop down within the ranking results as they work to boost things.

Some Benefits Of Using Viral Marketing

Viral internet marketing is a phenomenon. This is because it has been seen to work very well. Why is this ? Because it puts the power in the hands of small business owners as well as corporates. It doesn’t rely on advertising executives, million-dollar campaigns or celebrity endorsements. It is real, down-to-earth, grassroots marketing that, when it comes down to it, might be advertising in its purest form. This form of a uk digital marketing strategy is driven by top level business development tactics and have well planned messaging included, this is only successful when the audience of the business is captivated. An online marketing campaign will only go “viral” if customers like it and ultimately, share products and services news with others. The customers in fact possess the power and not the marketer.

Online & other small business owners as well as internet marketers alike understand the important role that this form of promotion plays in the success of their businesses today. Social media networks have become just as much about business as they are about pleasure. LinkedIn, YouTube, Facebook, Twitter and other key players are now joining smaller companies in the boardroom and in sales meetings. Business Blogs are replacing the major news media outlets in many ways, and as such organisations have to adapt their advertising methodologies to become players amongst competitors and within the general digital marketing field. From reaching the masses through customer loyalty programmes using coupons, special deals, invitations for sale events and enticing customers to purchase new products, viral marketing is a lucrative business tool, approach and strategy all wrapped in to one.

uk search engine and social media marketing agency

Say, for example, you are an internet marketer. You create and sell valuable sales tools, including E-books, reports, videos and webinars. Not only should companies have lead generation campaigns in place in line with a customer list to which they can apply their email marketing for business campaigns, but in addition, you can share your products by posting them on Facebook, tweeting
about them on Twitter or uploading lessons to YouTube. The possibilities are endless. With a little bit of creativity and a true understanding of your target market, viral marketing has the ability to skyrocket your business to new heights.

Not only should you consider the favor of your current customer base but approach your viral marketing campaign in such a way that encourages – and makes them want to – share your business with others. Organisations could offer free services or products for every ten people your customers share your link with. The more you incentivize, the more likely people are to share with others. Think about it, if you were your own customer, what would entice you to share your products? Would it be quality customer service? Great deals and monthly specials ? What grabs your attention? Start there and see what works.

Progressive Web Apps For Businesses

The other great thing about this method of reaching out to customers is, if one approach isn’t working, there is nothing lost by changing angles. Just be careful to settle in to a consistent message, no matter what the approach of the company might be. Businesses do not want to run the risk of turning clients away.

So, engage using mobile marketing websites for businesses to run these forms of reaching out. Be sure to remain social on these portals, share other company’s information in the same sector and they in turn, will share yours. This form of social and search advertising is a give and take and the more a company gives, the more it will get.

There is an unspoken set of expectations that accompany these digital marketing agency tactics and the most important of all is to respect the customers that are being reached out to. If an organisation does then clients will recognize this fact and most likely help the organisation’s branding, products and services to go viral.

Social Media Can Improve Business And Life

The advent and wide usage of social media have in the past sparked debate and also led to research on the impact of these platforms on our lives. Moving from being just an unusual hobby to being a daily part of people’s lives, social media has grown to become the usual way for reaching potential customers, circulating information, agenda-setting, preaching, you name it. There is so much to gain from social media without a doubt. The platforms are changing lives more than many of us would like to admit. However, we are mindful of the fact that some of its effects have been negative. This is how embracing social media and making full use of a digital marketing agency can change your life
Creating a personal brand – social media has become one of the best ways to market one’s skills. Various social media platforms offer listings of jobs available all over the world which can be narrowed down to your very own location while your personal information is readily available for potential employers.

social media marketing agency

Social media allows job seekers to create accounts that make it easier for the employer to have access to more information about the potential employee, which could not be included in the resume. This makes job hunting a lot easier although competition is also constantly growing. Some job seekers have shared stories on social media about how much they needed jobs and were lucky enough to get responses directly from their soon to be new employers. There are greater chances of finding a job for a social media user than there is for a nonuser. Talents have been identified, developed, and publicized as a result of a simple video or audio shared on social media.

Marketing your products and/or services – social media can help you grow your business especially when used when working with a search engine and social media company and incorporating a chatbot marketing agency for business development.

The platforms have made it easier for companies to be found by or to find and interact with customers, thereby increasing the companies’ reach. With billions of people accessing social media per day, companies are guaranteed that their adverts will be seen by many at a very low cost. This allows companies to bridge the gap between them and their customers. However, while as a business person you enjoy these benefits, you should also be ready to deal with unhappy customers too. Voicing out concerns has become easier and such information spreads fast.

On the same hand, clip sharing on social media has become a popular way of drawing attention to television shows to increase viewership. Use social media to amplify the brand of your company.

video marketing agency

Getting business ideas – there is so much information shared by businesses and entrepreneurs on social media. It is easy to get business ideas from all over the world and implement them in a way that suits you. It is also possible to find people to collaborate with and make a more profitable business than you would make individually.

Networking with a group of similar-minded people – social media has made it easy to find people with similar interests. This has led to what has been widely known as virtual communities where people of the same ‘culture’ from different places meet virtually to share information and support each other. Sometimes it can be hard to be completely open and share information with people who know you personally due to differences in personalities. Also, social media can help you create relationships with people you would have otherwise found it impossible to communicate with.

Motivation – with many people sharing their success stories and their struggles, following and connecting with the right people can help you understand life for what it is for others too, and help you realize the possibilities that are there even in the midst of struggles.

Knowing how much people are achieving and how they continue to strive and use obstacles as stepping stones can motivate you to keep moving toward your own dreams. You must, however, try to avoid people who live a fast and flashy life while it is not clear how they how or where they started. It often puts people under unnecessary pressure and makes them feel more like failures.

Learning – social media has led to an increase in social learning and this has been seen to function best when using video marketing strategies, a better understanding of the world and other cultures, and has made it easier for students from various places to connect and learn from each other. Some concepts are explained as people engage in discussions on different topics.

Staying informed – social media provides has all sorts of information one can ever think of and has features that allow you to sort or filter content according to its relevancy to you. The discussions help you understand the information better than you would if you just read on your own.

However, it is important to note that social media can be addictive and distractive. It is easy to get caught up in the discussions or following trends at the expense of your to-do list. Therefore, you should be able to control and/or limit usage in order to be productive. Also, there are many cases of misinformation, negativity, and cyberbullying. This requires one to be careful regarding the type of people to interact with, posting personal information and, filtering information.

Writing Email Marketing Subject Lines

When a company uses email marketing within its business development planning to communicate with its prospects they of course wish for them to be opened and read for sure. The problem is that these days most people receive hundreds of emails daily. It is possible that they are subscribers of other competitors email lists and your organisation will need to stand out from the crowd if you want product or services branding and promotion emails to be opened. The best way to do this is to write compelling digital marketing agency for small business quality subject lines for company emails that will really stand out from the other companies. Consider a subject line to be like a newspaper headline. It is unlikely that a client will read an entire newspaper without their eyes being drawn to the headings that is of interest to them.

Be Personal
Whenever an opt in form is created [for example as part of the implementation of a below the line digital marketing strategy plan] for a business’ landing page it makes sense to be sure to include the “first name” field. Some organisations may be reluctant to do this as they feel that it may be yet another barrier to prevent prospective customers signing up for their email list. An expert marketing consultant professional will be sure to totally disagree with this. It is true that a company may lose a handful of subscribers because due to the fact that they could not be bothered to enter their first name into a field.

But most of the target market customers will not have a problem with that. By adding the name of a subscriber in the subject line a company is much more likely to gain customer attention. The fact that most businesses are no longer doing this gives your organisation much of an advantage in this respect. It should be stated that the first name of prospects should be used within email marketing agency quality subject lines.

Generate Curiosity
One way to stand out from the other businesses operating within the same market space is to implement things such as using chatbot marketing agency for business strategies in order to invoke curiosity as this can readily be used along with strategic email marketing. If a company tells its subscribers what their email is about then they might not be so willing to open it.

By making them curious, from a business development perspective the organisation will be able to increase the chances of their emails being opened. As an example an email subject line that says “She managed to lower her weight by twenty pounds all within a few days using these methods .…” will more that likely get more clicks than “This Excellent Diet is the best”. The first subject line plays on people’s curiosity. Whilst the first makes customers say to themselves “What is this email talking about” ?

Make Use Of Numbers Within Subjects
There is something about numbers that really attracts customer’s attention. Many prospects will want to open emails from an organisation just if they contain numbers. Examples of these are “Five things that can be eaten without putting on weight” or “three easy methods to increase business website traffic quickly”. Of course, there is also the curiosity factor again. So use numbers to increase the open rates of emails.

Subject Line Scarcity
Prospective customers really do not like to miss out on offers when and news regarding products and services so the implementation of the marketing strategy using scarcity tactics within the subject lines will positively increase open rates. Informing prospective customers that a product / service offer ends this week or that the pricing will be going up net week are good examples of business development strategy scarcity tactics.

Get Information
It is not often that one will see lots of email subject lines that are in the form of questions. In fact, it is quite rare to see question marks in inboxes. This is difficult to work out why as questions are so powerful for customers. When it comes to internet marketing individuals and entrepreneurs; if one happens to be in the make money online niche then posing a question like “easily make $100s on the internet today?” is more likely to appeal to many more subscribers and they will open the emails in order to find out how to implement those said strategies. The answer is always going to be “yes” to a question like this.

How Chatbots Help Customers

If a company is unsure about whether they should implement chatbot marketing agency type strategies in a business or not they will need to consider how they will benefit their target market customers. Once the organisation understands the decision then it will be quite likely that they will work with a business marketing strategy consultant in order to use chatbots for business marketing as an integral part of the business development planning and strategy development.

Messenger Chatbots mean the company is ever present
Many ideal customers are of the opinion that a business should be available for them 24 hours a day. Whether the company management agree with this or not is not really the point. Market research surveys have proven this to be the case. When a company understands how to use chatbots for marketing and deploys them in their business then this means that the organisation will be able to be available 24 hours a day.

chatbot marketing agency

Companies you may utilise customer service representatives that are responsible for all of their client interaction. This is fine, but there are going to be times when a customer has to wait for a representative because they are busy helping others. Individuals tend to be very impatient these days. They don’t like waiting and want the attention of the company and the answers to their queries to be made immediately. Messenger bot customer support and marketing can provide this to the company’s audiences. At the times that threes no one available, messenger bots will be.

chatbot marketing for business

Clients want answers straight away
We as humans can only deal effectively with one other person at a time. If they are helping another person then there is going to be a wait to obtain answers which users do not want. A full service digital marketing agency designed chatbot is always available and can provide instant answers to the audience of the company. With the right chatbot platform businesses will be able to handle inquiries from 100s and 1000s of clients. These users will all be able to get the answers that they need almost instantly. Your customer satisfaction will increase due to this.

Consistent Responses
Chatbots are in fact [artificial intelligence] computer programs that never get upset or emotional. People are not robots and they can easily be upset or let their emotions get the better of them. Users may not get consistent answers from real people because they might make a mistake. Some customers are very demanding and even rude and this can upset a customer service rep. It is impossible to upset a chatbot no matter how rude a user is. A chatbot will always provide consistent answers to users no matter what the situation.

messenger chatbot marketing

Chatbot marketing agents never get upset
Sometimes a customer service rep can misinterpret a request from a customer. Irate customers are often unreasonable and will try the patience of any person that they talk to. Your customer service reps could easily lose their patience with a customer in this situation which is something that you want to avoid. Chatbots will never have this problem. They will keep churning out responses no matter what emotions the user is displaying. A chatbot cannot lose its patience because it does not have this emotion in the first place.

Chatbots execute specific transactions
If a user knows that a social media search engine marketing agency designed chatbot can perform certain transactions automatically then they will be more inclined to use it that to wait for a real person to be available. Chatbots can be programmed to perform specific functions such as looking up a customer record and even making changes to a record. Let clients understand this and also know the capabilities of marketing bots and what they can do for them.

Video Marketing and Advertising Can Be Used For Businesses

In most cases, the whiteboard video marketing plan is a very effective technique as it brings in viewers whether it is visually appealing or they are entertained. A good idea may not work for your business unless it is visually appealing to your target audience. There is also a video marketing agency tool that can be used to allow for a video marketing plan development and also allow for updates to be provided via social media channels.

Whiteboard video marketing and advertising can also be used for the promotion of the launch of new products, services or corporate social responsibility programs. The idea of this is to allow a marketing and advertising agency to give visual content ideas for the promotion of products, goods and services. These ideas may also be used for various brand promotion and advertising campaigns. These ideas are also used to incorporate the company’s product, good or service in the form of video animations, interactive displays and text ads.

Video marketing and advertising can also be used for the development of the corporate social responsibility and human resources policies as well as the company’s impact and environmental impact report. This report may be used for the development of the company and their PR, advertising, and internal communications. This report can also be used for company presentations and other events, and for the purpose of demonstrations, training and meetings.

Whiteboard video marketing and advertising and video marketing and advertising helps facilitate sales by allowing the business to make visual sales presentations to their target audience. Video marketing and advertising and whiteboard video marketing allows the business to communicate with their target audience to attract new customers.

This allows the business to put on video the various aspects of their business, goods and services and allows them to communicate visually with their audience and gain their attention along with chatbot marketing marketing planning. Also, video marketing and advertising allows the business to make a visual presentation of the company and their products and services. With the use of whiteboard video marketing and advertising, they can show various aspects of the company, their goods and services including their company’s history, location, employees, customers and clients. These ideas may also be used for the purpose of demonstration and training.

Can Video Marketing For Business Be Used to Create a Viral Effect?

When it comes to implementing search engine and social media strategies using visual content marketing; we can see that there are several free video hosting websites [all one has to do is to do an internet search and you will find many options] that can be used for the purposes of video marketing agency type business promotion and advertising. From a customer attraction point of view it is important to note that these kind of sites tend to rank fairly well in search engines.

How can video marketing for business be effectively used?

Using this type of digital marketing agency strategy using visual content for companies can be used to create promotional and advertising visually engaging content for websites or blog posts. The content for the videos can be created by the company or can be created by a business development consultant as is normal these days as well as working with a search engine and social media marketing company.

The goal of the video marketing for business advertising, promotion and lead generation is to display the product or service to the potential customer. The marketing video should be informative, entertaining, and unique in its presentation of the product. When done correctly the message can be strongly delivered by visual, kinesthetic, audio, textual, and graphical information.

The visual component of video marketing for business should be used to show the product in use. The demonstration video should contain both visual and auditory information that demonstrates its use. The marketing video can be used to show the product in action and convey its value proposition that is related to the demographics of the customers or market. This type of video is extremely powerful when it is done correctly.

The audio portion of video marketing for business can be used to communicate the audio version of the video. It is important to use both textual, kinesthetic, and graphical information in the audio version of the video. The goal of the video marketing for business should be to convey the right message to target audience in a format that is friendly to the viewers. This can be accomplished with either text, audio, audio with graphical information, or all of the above.

How can video marketing for business be used to create a viral effect?

Video marketing for business can be used to create a website that generates sales leads or traffic to the site. Once this first website is created a person can then be used to be used as a lead for other similar sites. Over time the effect increases from there as more videos are created and submitted to other video sites that have high rankings. The more videos that are created the more sales leads that are generated.

Video Marketing & Production – How to Get Started

With the advent of internet videos and the rise of video marketing agency companies are finding it cost effective to use independent contractors to carry out the video promotions. This option is cost effective and it allows for greater creative freedom in terms of style, content and message. Because of the flexibility and reliance on independent contractors the video promotions will vary form company to company and product to product.

video marketing agency

Video is a dynamic digital marketing agency process and it is a highly interactive process. The production process can be divided into three stages of audio mixing, post-production and creation of final visual interaction by clients.

Audio Mixing is responsible for the audio of the final product, it is the second most important process in video marketing and is responsible for audio quality. This stage is also the most challenging. The mixing stage requires that audio be placed in the right places, synchronized and mixed. The mixing stage may also contain additional editing duties such as adding music, sound effects, sound effects loops and adding narration.

Post Production is the final phase of this type of promotion and it is responsible for completion and satisfaction of the project. All the video promotion, marketing, branding and animation related tasks are performed by independent contractors. These strategies can of course be learnt from any quality Digital marketing training course and any company providing these types of production services, editing and presentation firms, post production companies and marketing firms also provide web design and website design services, copy writing and editorial services.

Any quality search engine and social media marketing company working with a marketing strategy consultant can produce a good quality product, the role of video marketing companies is to provide a variety of quality visual marketing products so that customers will not be annoyed with the different types of quality, but we also need variety in the promotion and advertising of core products and services.

Low cost video will still appeal, when it is obvious that we are targeting the general public the budget can be low and this level of quality should be fine, this budget range may be all that smaller companies can afford.

High quality video with a decent budget : there is an audience for videos that have a lesser quality and lower budget, videos that have high quality and a decent budget will have medium popularity.

Videos with inconsistent quality between videos with a medium budget and decent visual quality are good, there is potential for the budget to increase during the life of the contract.

Whatever option your company chooses – be sure that the final product is one that represents the core messaging and value proposition of your organisation expressed in a form that target customers can see and hear and gain a kinesthetic feeling of that which they may be purchasing from your company – all expressed with a high quality voiceover that really puts across what it is that you wish to say.

What is Your Company URL?

Most businesses these days are aware of the fact that they need to establish their presence on the internet, this core digital marketing necessity will form a foundational step of the top level business development strategy used by any company or organisation. Not only will this establish a presence on the internet but it will also serve to improve the company’s brand recognition and visibility which will give your company a competitive edge over the competition.

What many companies are unaware of still is the fact that, online, they can reach a large customer pool that they may never have had access to before – this is why companies are taking a digital marketing training course in order to skill up and stay current. The world wide web has now been digitized, that means that anyone, anywhere, can reach the internet and that includes your customers.

Companies use a marketing strategy consultant in order to set their direct and at times the question of – what if your customer wanted to do business with someone whose website they found on the internet and you didn’t have access to their physical address ? This is where a top level business development strategy comes into place as the geographical restriction has now been removed from the equation.

There are numerous ways in which you can establish your online presence with the assistance of a digital marketing agency in conjunction with the aforementioned business development consultant, the most important of these is your domain name. If your customers see your domain name in the DNS records that your internet service provider supplies to your computer when you connect to the internet then they know you’re physically located at that address. You can also establish your presence using your domain name in all of your digital marketing marketing activities.

Your customers and business partners will recognize you as being at the same address. A great way to make this happen is to use your domain name as your business phone number. Do you use your domain name as your company email address? Then you can establish your company URL as the same.

The other advantage of domain names is that if you have multiple businesses within your group, then you can have one DNS record that includes the group URL for each business. This will increase your chances of having all of your customers finding your company at the same address.

Whatever you choose to do with your domain name whilst working with your chosen digital marketing agency make sure that you secure it. Customers are finding your domain name to be public. Do NOT make this mistake and leave the DNS records for your domain name accessible by anyone. The alternative is that your customers and potential customers will be able to find you and contact you from anywhere in the world.

The easiest way to get your domain name is to purchase your domain name from a company that specializes in web hosting. Many web hosting companies offer domain names as a premium service that allows you to preconfigure your domain name so that it points to your web site. The downside of this method is that it can take several weeks for your DNS records to be created.